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Become a perks partnerBecome a partner
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how it works

From application to first claim, in four steps

Four steps between your first message and the first startup using your offer.

  1. five minutes

    You apply

    One form: who you are, what you offer, and how you deliver it.

  2. within a few working days

    ilaf qualifies you

    We review the company and the offer, then open your partner portal account.

  3. you control this

    You describe the offer and its tier

    Pick a defined tier or describe your own, then load your redemption codes or choose to fulfil by hand.

  4. ongoing

    It runs across programmes

    ilaf publishes the offer to the programmes it chooses, and only matching companies ever see it.

tiers

You describe who you want. ilaf maps it to its own stages.

A perk in ilaf attaches to a company stage, not to its age and not to how much it spends. There are two routes, and both end in the same place.

Pick a defined tier

The five stages ilaf already knows about every company in the ecosystem. Choose one or more.

  1. Idea
  2. MVP
  3. Early traction
  4. Growth
  5. Scaling

Or describe your own tier

Write who you want to reach in your own words. The ilaf team reads it, maps it to the matching stages, and confirms the mapping with you before anything is published.

Pre-seed software companies, under ten people, with paying customers

The decision about who sees a perk, and in which programme, stays with ilaf. That is not a constraint on you. It is what stops your offer reaching people who should not have it.

the commitment

What you are committing to

Three things, and none of them is a number ilaf sets for you.

  1. A term you agree with us

    There is no fixed minimum and no maximum. You tell ilaf how long you can support the offer, and that term is recorded against your listing rather than imposed on it.

  2. It continues unless someone says otherwise

    At the end of the agreed term the listing carries on unchanged, until you or ilaf gives notice. Nothing lapses quietly.

  3. 60 days notice, and claims already made are honoured

    Either side can end it with 60 days notice. Every perk a company claimed before that notice stays valid to the end of its own validity, so no founder loses something ilaf already promised them.

Your offer, inside the next cohort

One form. It reaches the ilaf team directly, and we reply within one working day.

Apply to the founding cohort